Grading Criteria
The project will be graded according to the following criteria:
1. Graphics and Design
Vector graphics
- Originality and complexity of vector-based graphics created
- Quality of graphics
|
___/20 |
Visual design
- Look and feel of the animation's composition. Is it aesthetically appealing?
- Use of colors, fonts, sizing, contrast, perspective, depth, ...
|
___/15 |
Subtotal for this area |
___/35 |
2. Effectiveness of Animation/Motion
Animation and motion
- Use of realistic "illusion of motion"
- Is this "motion" appropriate or does it add value to the message/tone?
- Does the animation effectively create anticipation, action or follow-through?
|
___/20 |
Production and techniques
- Were there other Flash techniques applied? Were they effective?
- Any unique, exceptional or interesting effects created?
|
___/15 |
Subtotal for this area |
___/35 |
3. Effectiveness of the Ad Banner
Ad banner objectives
- Did the banner meet class objectives, purpose, goals, and/or intended results?
|
___/10 |
Marketing strategy
- Rate the appropriateness of ad banner for target audience/market
- Rate the effectiveness of the URLs suggested for ad placement
|
___/10 |
Subtotal for this area |
___/20 |
4. Written Summary
- Were all summary areas covered and complete?
- Level of writing, detail, and presentation quality
|
___/10 |
Subtotal for this area |
___/10 |
5. Total Score
Total Score |
___/100 |
| Weight of Flash Banner Ad Project |
X 25% |
% points toward overall course grade
(i.e. if you score 90 points X 25% = 22.5% points toward your overall grade) |
= _____ |
Class Critique and Instructor Comments
Strengths of the animation / ad banner
Suggestions for improvement
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